Guerrilla Marketing

When you and your sister decide to hangout to do some shopping or taking around to see what's popped up . What catches your eyes and makes you decide to choose this shop or not is a result of integrated processes to achieve the main goal - your decision to choose this shop for buying your wants- or to get in this center asking for its services .
These processes can be called "Marketing Management".

What's " Marketing" ?

When you look up at the dictionary you find Marketing : "the action or business of promoting and selling products or services, including market research and advertising".

My definition of marketing is " The Art of reaching your goals" .

yes .. Marketing is a kind of art that should be used in different fields .There's no success 

without marketing planning using the marketing tools and aspects.

Advertising : A very important vital tool can be used in marketing planning as it's a promotional tool. ( we will explain it by the coming posts).


Marketing campaigns are really competitive , many of them are too costly but there's a 

new category of marketing campaigns that is really efficient , creative and inexpensive .

This is called "The Guerilla Marketing" :

Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.

 The term Guerrilla Marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. 

This alternative advertising style relies heavily on unconventional marketing strategy, high energy and imagination.

Guerrilla Marketing is about taking the consumer by surprise, make an indelible impression and create copious amounts of social buzz. 

Guerrilla marketing is said to make a far more valuable impression with consumers in comparison to more traditional forms of advertising and marketing. This is due to the fact that most guerrilla marketing campaigns aim to strike the consumer at a more personal and memorable level.

Although the guerrilla marketing is better used for the small companies as it doesn't need too much expenses , lots of multinational and big companies start to use the guerrilla marketing in the marketing planning processes .

By the following lines there are examples of guerrilla marketing campaigns :

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Larger companies have been using unconventional marketing to compliment their advertising campaigns. Some marketers argue that when big businesses utilize guerrilla marketing tactics, it isn’t true guerrilla. Bigger companies have much larger budgets and their brands are usually already well established.

It can also be far more risky for a big business to do guerrilla marketing tactics. In some instances, their guerrilla stunts can flop and ultimately become a PR nightmare. Smaller businesses don’t run as much risk as most people will just write it off as another failed stunt.

For smaller companies : Guerrilla marketing may be the right solution for your small business. Why? When executed well, it will often be low cost yet reach a highly targeted audience. It can also be a great way to get noticed, distinguish from the competition and earn a reputation for being fun and different.

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